Notes taken from this Tableau whitepaper: questions to ask before and throughout the data visualization procedure
Part 1: Overall questions
- Who is your audience?
- What questions do they have?
- What answers do you find for them?
- What other questions does it inspire?
- What conversations will result?
Part 2: First pass questions
- Does this visualization answer all of your questions?
- Is the purpose of the visualization clearly explained in its title or surrounding text?
- Can you understand the visualization in 30 seconds or less, without additional information?
- Does your visualization include a title? Is that title simple, informative, and eye-catching?
- Does your visualization include subtitles to guide your viewers?
Part 3: Finding the right chart type for your analysis
- What types of analysis are you performing?
- Have you selected the most suitable chart type(s) for your types of analysis?
- Have you considered alternative chart types that could work better than the ones you have chosen?
Part 4: Checking if your views are effective
- Are your most important data shown on the X- and Y-axes and your less important data encoded in color or shape attributes?
- Are your views oriented intuitively – do they cater to the way your viewers read and perceive data?
- Have you limited the number of measure or dimensions in a single view so that your users can see your data?
- Have you limited your usage of colors and shapes so that your users can distinguish them and see patterns?
Part 5: Is your dashboard holistic?
- Do all your views fit together to tell a single story?
- Do all your views flow well from one to the next? Are they in a good order?
- Do your most important views appear in the top or top-left corner?
- Are secondary elements in your dashboard placed well so they support the views without interrupting them?
- Are your filters in the right locations?
- Do your filters work correctly? Do views become blank or downright confusing if you apply a filter?
- Do your filters apply to the right scope?
- Are your filter titles informative? Can viewers easily understand how to interactive with your filters?
- Are your legends close to the views they apply to?
- Is your legend highlight button set to “on” or “off” according to your preference?
- Do you have filter, highlight or URL actions? If so, do they work?
- Are your legends and filters grouped and placed intuitively?
- Do you have scrollbars in your views? If so, are they acceptable ones? Are your views scrunched?
- Do your views fit consistently well when you apply filters?
Part 6: Did you perfect your work?
- Do all the colors on your dashboard go together without clashing?
- Do you have less than 7-10 colors on your dashboards?
- Do you use fonts consistently in all of your views and no more than three different fonts on one dashboard?
- Are you labels clear and concise? Are they placed optimally to help guide your viewers? Make sure subtitles are formatted to be subordinate to the main title.
- Are you tooltips informative? Do they have the right format so that they’re easy for viewers to use?